New Ford Focus Makes Big Impact On New Car Market
Ford is reaping the rewards of new an
d improved technology on the 2011 Focus after the hatchback proved the second most popular model in the UK last month.
The latest Focus has more technology than the previous generation in terms of the production process and driver aids after it revealed it had invested some £60 million in laser technology to help reduce road and wind noise.
The lasers are able to measure parts-compatibility and size far more accurately than the previous manual process and provides more detailed feedback too.
Ron Johnson, Ford of Europe’s manufacturing quality manager believes the robotic laser technology gives them a degree of precision the company has never had before.
He said: “It scans the dimensions of 500 key areas down to a tenth of a millimetre to make sure the parts fit perfectly and our cabins are extremely quiet.”
Ford’s lasers follow the recent announcement from Euro NCAP that the American manufacturer was the first non-premium brand to achieve the safety institution’s ‘Advanced Awards’ for its Lane Keeping Aid and Active City Stop systems.
Both active safety systems use sensors and cameras to monitor the surrounding area before alerting the driver of a potential incident and intervene by applying the brakes if necessary.
As the Euro NCAP award suggests the latest generation Focus has a comprehensive list of equipment and features which are more in-keeping with executive brands than ever before.
Traditionally executive brands have been more synonymous with leasing however the likes of the Ford Focus, as well as other more mainstream and smaller models, are becoming more popular with business lease users.
C-segment heavyweights like the Focus and the Volkswagen Golf are no longer lagging behind in terms of equipment and more importantly beat the execs in terms of fuel economy and emissions which means tax and insurance benefits.
About the Author
Justin Christley is a blogger for Askaprice.com which offers the best dealership offers and also advice on new car leasing, PCP and HP. The service is completely free!
