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Why are Japanese Car Manufacturers More Reliable…?

Japanese cars are recognised in the car industry for being far more reliable than their European counterparts. It is not uncommon for Japan to make up  to three quarters of the top ten most reliable cars available in surveys – why is this?

Customer Orientation

Japanese companies are extremely customer orientated with a corporate structure designed to please the customer. It is not unusual for people who have issues with cars or technology in Japan to receive a personal visit from the CEO of the company to apologise for the problem. This quality approach to customer service means there are far fewer mistakes made during the production of cars and technology in general.

The Japanese are also very open to criticism willing to take it on board in order to produce better vehicles. There are many other countries in the world who produce designs to the level of the Japanese, but few are willing to take on board the criticism of any issues raised and rectify them to the same degree.

R&D

Japanese companies such as Nissan and Toyota spend huge amounts of money on research and design. This means they have technologically advanced parts with a penchant for reliability.

The factories are tightly controlled places where nothing is done without permission from a superior. Workers also know their job inside out and their tendencies towards perfection make this style altogether very reliable.

Component suppliers are located very closely to the factories; this increases the chances for a speedy response between manufacturer and supplier when a problem does occur, leading to better communication.

Management

Japanese car companies such as Nissan and Toyota encourage their workers with some of the most advanced management and human resource techniques available. This results in contented, productive workers who are pleased to carry out their roles to the best of their ability.

Finally Japanese manufacturers don’t allow trade unions to have a say in how things are run in their work places. Anyone who can remember the last days of the British car industry will recall the power of unions, the unhappiness of the workers and the strikes. This created a lot of tensions between companies and the employees resulting in poor output. In some cases there were even rumours of cars being sabotaged by employees – The Japanese are the complete opposite with highly motivated, happy and productive workers, who take pride in their work resulting in reliability.

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One comment

  1. Good data Automotive Blog. Keep up the good work.

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