Lexus has teamed up with musician and tech star Will.i.am to launch its new NX model.
The Grammy Award-winner will work with the brand to champion provocative design and technology as part of its Striking Angles campaign to launch the new Lexus NX.
As part of the overall campaign, Will.i.am will design his own limited edition NX, Lexus’s stunning, sharp-edged new premium mid-size SUV.
He will also star in a new Lexus TV advert, due to be released later this year.
A short film featuring the singer-songwriter has been released to kick off the partnership. Celebrating the synergy between innovation and technology, the film visually brings to life Will.i.am’s track, ‘Dreaming about the Future’ and also features Brazilian musician, Sérgio Mendes.
It will also showcase a mix of digital and analogue music technologies and projection-mapped visuals.
The animated graphics, inspired by Will.i.am and Lexus’ passion for angular and striking design, also feature in the short film.
Alain Uyttenhoven, Head of Lexus Europe, said: “We’re really excited to be working with Will.i.am. His unrivalled passion for design and innovation, coupled with his incredible creativity, makes him the perfect partner for our Lexus NX ‘Striking Angles’ campaign.”