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Presenting the ‘Kia X-Car’

One-off X-Men inspired Kia Sorento to premiere at Australian Open 2015.

Kia Motors has teamed up with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD, plus Kia’s sponsorship of the Australian Open 2015.

The partnership with Fox will see Kia brand ambassador Rafael Nadal unveiling the ‘Kia X-Car’- a special X-Men-inspired all-new Kia Sorento – one week before the first major tennis championship of 2015.

The all-new Kia Sorento. already on sale in South Korea, will go on sale elsewhere in the world during 2015.

Kia’s claims it’s “quieter and more refined than ever before, with a higher quality interior, smoother ride and handling, and a range of new technologies”.

X-Men inspired Kia Sorento

Kia plans to release a video on its Facebook page and YouTube in mid-December, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels (the robotic antagonists from the latest film in the X-Men franchise) who are threatening the Australian Open 2015.

To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by the ‘Kia X-Car’, which leads the attack against the Sentinels.

After its unveiling, the ‘Kia X-Car’ will be on show at Melbourne Park throughout the tournament, which takes place from January 19 to February 1.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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