One-off X-Men inspired Kia Sorento to premiere at Australian Open 2015.
Kia Motors has teamed up with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD, plus Kia’s sponsorship of the Australian Open 2015.
The partnership with Fox will see Kia brand ambassador Rafael Nadal unveiling the ‘Kia X-Car’- a special X-Men-inspired all-new Kia Sorento – one week before the first major tennis championship of 2015.
The all-new Kia Sorento. already on sale in South Korea, will go on sale elsewhere in the world during 2015.
Kia’s claims it’s “quieter and more refined than ever before, with a higher quality interior, smoother ride and handling, and a range of new technologies”.
Kia plans to release a video on its Facebook page and YouTube in mid-December, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels (the robotic antagonists from the latest film in the X-Men franchise) who are threatening the Australian Open 2015.
To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by the ‘Kia X-Car’, which leads the attack against the Sentinels.
After its unveiling, the ‘Kia X-Car’ will be on show at Melbourne Park throughout the tournament, which takes place from January 19 to February 1.