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Meet the ultimate Volvo

Volvo to unveil its most luxurious car ever at next week’s Shanghai Motor Show – the XC90 Excellence.

“XC90 Excellence has been crafted by Volvo’s designers and engineers to offer customers a distinct and individual automotive experience that incorporates the latest Scandinavian innovations in design, refinement, comfort and style,” says Volvo.

Based on the XC90 sports utility vehicle, Excellence has just four seats compared to the original’s seven, creating a significant amount of additional space for rear seat passengers.

Volvo XC90 Excellence

This space is utilised to offer a First Class automotive experience that begins with broad, spacious individual reclining rear seats complete with massage, ventilation and increased leg room, as well as a retractable control touchscreen, folding tables, a refrigerator with bottle and glass holders, a heating/cooling cup holder and handmade crystal glasses from leading Swedish glass design company, Orrefors.

“This is our new flagship car,” said Thomas Ingenlath, Senior Vice President, Design. “We have created the ultimate luxury experience of Scandinavian design. Volvo has never launched a car like this before. This is the car that demonstrates what the name Volvo now means.”

Sadly it won’t be available in the UK, but why not? It’s a natural rival for other high-end SUVs in development from the likes of Jaguar…

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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