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Generation electric

Tomorrow’s drivers will lead the charge for electric cars, according to new research.

Some 81% of 14-year-olds plan to make their first car purchase – in just over a decade from now – an electric one.

The survey by the joint industry/government funded Go Ultra Low campaign predictsed that EVs will become the new norm by 2026.

Go Ultra Low quizzed 800 teenagers aged 14-17. It found that they associate electric cars with fewer CO2 emissions (56%), cleaner air (48%), and ‘the types of cars that everyone will be driving one day’ (34%).

But it’s not just motorists of the future who want to drive an ultra low emission vehicle – 17-year-olds who are learning right now also specified that they want to get behind the wheel of an ultra low emission vehicle when they pass their test.

Furthermore, 88% of the young people surveyed felt that more motorists, regardless of their age, should be driving an electric car in 2015.

“It’s really encouraging to see how popular electric cars have become among British teenagers – as the next generation of first-car buyers,” said Poppy Welch of Go Ultra Low.

“Our research shows that younger consumers are more drawn towards environmentally-friendly purchases, including when planning which car they’ll drive when they get their licence.

“Plus, their rationale makes sense – electric cars can travel long distances and are consistently cheaper to run, so as a first car they are the logical choice.

“What’s more, there is an electric vehicle to suit every lifestyle – from city run-arounds and family hatchbacks to 4x4s and sports cars.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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