Nissan and British artist Owen Gildersleeve team up to create a full-size Juke made from paper.
Built to celebrate the British-built car’s fifth birthday, the unique paper sculpture uses 2,000 folded pieces of paper and took 200 hours to make.
“The first step of any car design involves putting pencil to paper,” said Darryl Scriven, Design Manager at Nissan’s Design Centre for Europe.
“From that simple start, it’s a complex journey to production involving hundreds of skilled people, thousands of man-hours and millions in investment.
“So we think it’s very apt that on its fifth birthday, we celebrate the Nissan Juke with a tribute that harks back to that simple, but bold, first step, all carried out with Nissan’s signature innovation and excitement of course.”
First deliveries of the best-selling compact crossover began in October 2010 and since then more than 150,000 have been sold in the UK alone, with over 700,000 across Europe.
Watch how the origami Nissan Juke was created…
Q&A with Matthew Weaver, Project Lead Designer for Nissan Juke at launch
How does it feel to see Juke 5 years on from the launch and still going strong?
Great! It was refreshing to conceive such a bold design, and equally satisfying to see it remaining one of the most daring and exciting cars on the road. With that you might think it was the reserve of a few but it’s great to see many people really enjoying the car.
From a design perspective, what do you think has made Juke such a success?
The Juke is iconic, it does not simply rely on graphical elements, its DNA is of a special type. By this it could be said that the Juke is recognisable from half a mile away. In a world of hum drum the Juke adds a splash of colour.
What are the three key styling cues which make Juke unlike any other car on the road?
Undeniably the front light graphics are so strong that it gave the Juke a very plucky attitude. Then the cabin design with its sloping roof and tight window graphics hinting at our high performance products like the GTR. Overall though I think it’s the car’s mass and volumes that set it apart. It’s generous to the point of over protecting its occupants yet nimble enough to project its sporty drive.
What inspired the name ‘Juke’?
To Juke is to dodge and outwit; seems to fit the car!