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First dedicated UK Bugatti showroom opens

Luxury motor dealer H.R. Owen has opened a new showroom in London’s Mayfair devoted to iconic French brand Bugatti.

The dealership in Bruton Street is the only place in the UK to view and order the new Bugatti Chiron.

Bugatti Chiron at new HR Owen Bugatti dealership

The legendary Bugatti blue plays a prominent part in the styling of the showroom which is also furnished with items from the recently launched Bugatti Home Collection.

The specially designed armchairs are made using the finest leather and blue carbon fibre, the same high-spec materials that feature in Bugatti’s cars.

As well as the present and future, the showroom will also reflect Bugatti’s history and heritage, with a selection of art installations and sculptures that celebrate the brand beyond the cars.

”London is one of the most important locations for Bugatti worldwide,” explained Bugatti’s Dr Stefan Brungs.

“Many of our current customers love this city and have a residence here. The launch of H.R. Owen Bugatti means that we are now able to serve our exclusive clientele in a perfect setting.”

New HR Owen Bugatti dealership

About 65 Bugatti Veyrons are currently owned by customers in the UK and around 15 orders for the Chiron have been received so far.

“The Chiron is the greatest car in the world, and it is only right that it has a showroom that reflects that,” added Anita Krizsan of H.R. Owen Bugatti.

“We aim to deliver the most exclusive, most luxurious and most bespoke service of any car dealership in the world.

“At H.R. Owen we are proud to have been chosen to be the only Bugatti dealership in the UK, and the first standalone showroom in the history of the brand in the country. This is truly a reflection of our standing as the premiere luxury car dealer group in the UK.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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