Land Rover has unveiled its fifth-generation Discovery by breaking a Guinness World Record for the largest LEGO structure ever built.
Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover’s seven-seater SUV Around a 13-metre high LEGO version of London’s Tower Bridge.
The structure was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.
“I have developed a powerful bond with Land Rover vehicles over the years and to me they embody that spirit of adventure coupled with a rugged reliability that also serves the needs of a young family,” said adventurer Bear Grylls.
“Land Rover Discovery is invaluable on expeditions, whether filming in deserts, jungles or mountains, yet it’s still the perfect vehicle for the family’s everyday use. It’s a proud moment to be here with Land Rover revealing the New Discovery to the world.”