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Alfa Romeo MiTo’s art attack

The new enhanced MiTo was given a unique challenge for its UK launch.

A masked pro-driver used Alfa Romeo’s exclusive DNA driving mode selector to create a MiTo work of art in a special warehouse course spiced up with powder and paint.

Starting in Dynamic mode, the MiTo blasted through the paint powder circuit with ease, showing off its sporty performance and stylish new look.

Once the All-Weather mode was selected, the slippery paint also proved no challenge to the new Alfa MiTo thanks to the mode’s improved control and handling in adverse weather conditions.

In an industry first, the video was captured using the new dual camera feature on the water resistant new iPhone 7 Plus.

The new Alfa MiTo, which features a new look and more technology, is available to order now from Alfa Romeo showrooms with prices starting from £12,960.

To find out more about the Alfa MiTo Work Of Art campaign, visit the Alfa Romeo website – http://www.alfaromeo.co.uk/mito-art

 

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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