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World’s smallest car dealership unveiled by Peugeot

World's smallest car dealership launched by Peugeot

Peugeot has launched the smallest car dealership in the world… in a London phone box.

The iconic red K6-series phone box in London’s Russell Square has been converted into a fully connected online showroom using Peuegot’s unique e-commerce system, ‘Order Online’.

Customers can gain access to the diminutive dealership by getting a special code at http://www.peugeot.co.uk/russellsquare. Inside, they will find a tablet device connected to the e-commerce portal, where they can browse, configure, finance and ultimately order a new car.

World's smallest car dealership launched by Peugeot

Touted as the world’s smallest at 0.8 square metres, the dealership (dubbed Peuegot Russell Square) is open between 7am and midnight every day until the end September.

Decorated to reflect the French car brand’s signature blue, customers can take a seat at a specially designed desk and browse a miniature forecourt in the form of a counter displaying 1:64 scale model cars.

The dealership has been kitted out with Wi-Fi and an iPad to enable the car buyer to do everything as they would at home; configure a vehicle, consider finance plans, get a part exchange value for their existing car and even book a delivery date.

World's smallest car dealership launched by Peugeot

The end-to-end e-commerce system also allows customers to start the process online and then visit a regular-sized Dealership for a test drive, still giving them physical access to the cars.

After test driving the vehicle, customers can log back into the portal from anywhere and find their vehicle specification still stored.

Peuegot Russell Square has been established to highlight the success of ‘Order Online’, which was launched in January 2017.

Peuegot’s e-commerce site was the first by a major car brand that allows customers to complete the entire process of buying a new car from start to finish.

Each user can create any number of different vehicle configurations, using all of Peugeot’s model range and option choices, before either continuing to order or saving their profile and returning later after consideration.

The first order was placed on the website within 12 hours of the system being launched. Since then, it has hosted nearly a million users who – during 1.5 million sessions – have completed more than 134,000 vehicle configurations and received more than 35,000 part exchange valuations.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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