Rolls-Royce Motor Cars has announced that its new “high-bodied car” will, as expected. be called Cullinan.
The luxury sports utility vehicle is named after the Cullinan Diamond – the largest flawless diamond ever found.
Rolls-Royce says the new arrival will be “mould-breaking” and “redefine luxury travel”, making it “effortless, everywhere”.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” explained Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.
“It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury.
“Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey.
From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, Rolls-Royce’s designers, engineers, craftspeople and artisans have “shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere”.