Seat has announced that Tarraco will be the name of its third SUV following a vote by 146,124 fans of the Spanish car maker in 134 countries.
Tarraco received 51,903 (35.52%) of the votes, followed by Avila (28.74%), Aranda (26.91%) and Alboran 8.83%) in the #SEATseekingName event.
It’s the first time Seat has chosen a model name via a public vote, though it’s the 14th time a Spanish place name has been used for a Seat.
Almost four decades have passed by since the Ronda was the first Seat model named after a Spanish city in 1982.
In the past 36 years, there have been 12 more models with a place name from all over the Spanish geography: Ibiza, Malaga, Marbella, Toledo, Inca, Alhambra, Cordoba, Arosa, Leon, Altea, and the two most recent additions, Ateca and Arona.
Tarraco’s modern day name is Tarragona, and as the oldest Roman settlement on the Iberian Peninsula, it was one of the major metropolises of Hispania during the Roman Empire.
The Mediterranean city has a legacy of culture, youthfulness, history and architecture, values which Seat identifies with and conveys through its vehicles.
The new Seat Tarraco seven-seater SUV will be launched at the end of 2018.