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‘Donut Ignore the Signs’ warns Goodyear

Goodyear donut campaign

Goodyear has launched a new campaign to help motorists spots the signs and symptoms of unhealthy tyres – with a little help from donuts.

It’s hoped the ‘Donut Ignore the Signs’ initiative will encourage drivers to commit to the habit of checking their tyres once a month.

Poor tyre maintenance was the most common reason for car accidents in the UK in 2016 and new research from Goodyear Tyres has revealed that more than a quarter (27% of people don’t know what the legal minimum tread depth limit is for their tyres, while a further 28% haven’t a clue what the purpose of an EU tyre label is.

Goodyear has created six donut metaphors, representing the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.

Goodyear's donut tyre campaign

Uneven tyre tread, bulging tyres, low pressure, a chunk missing from the sidewall, high pressure, something lodged in the tyre tread are all illustrated via the sweet treats for the #DonutIgnoreTheSigns campaign.

“We spend nearly 19-months of our lives commuting on them and rely on them day-in, day-out to carry us from A-B, so it’s concerning how little drivers know about their tyres,” said Kate Rock-Rees of Goodyear Tyres.

“For many motorists, tyre maintenance is demoted to the bottom of the priority list, but by presenting their potential conditions in a playful image, our hope is that drivers will become more in-tune with their rubber and feel confident to complete at-home checks. Safety is the absolute priority for all motorists.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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