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Lotus celebrates 70th birthday in style

Lotus 70th

A unique ‘burning rubber’ video has been released to help mark 70 years of Lotus sports cars.

Filmed in real time on the Lotus test track at Hethel in Norfolk, a 70th tribute logo was created using tyre marks left by an Exige Sport 410 and Evora GT410 – a light-hearted celebration as the company continues to celebrate the genius of Lotus founder Colin Chapman.

Using no CGI and more than a few pairs of tyres, the precise driving required was a fitting tribute to the precision engineering that the marque is world famous for.

Chapman built his first competition car in a small London lock-up garage in 1948, following his own theories for improved performance.

He formed Lotus Engineering in 1952 and from there the company continued to innovate in both road and race engineering.

Changing the very nature and intent of car design forever, Chapman was at the vanguard of a new way of thinking and his concepts are as relevant today as they were 70 years ago.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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