French football legend Thierry Henry has returned to Renault as a brand ambassador, bringing back ‘Va Va Voom’ to UK television screens for the first time since 2011.
He will star in new TV idents as part of Renault’s partnership with Sky Sports over the course of the Premier League season.
Renault and Thierry share a history going back to 2002, when the then-Arsenal player signed for the French manufacturer to create the fan-favourite series of ‘Va Va Voom’ adverts.
The adverts left a lasting impact on the British public and in 2004 the phrase ‘Va Va Voom’ was added to the Concise Oxford English Dictionary.
The idents, which will carry the new hashtag #withyoualltheway, will feature real Premier League fans as they experience matches, with Henry following their emotional journey through the ups and downs of the season – while showcasing several Renault cars including the Clio, Captur and the new Megane R.S. hot hatch.
“It feels great to reignite my long-stating ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football,” said Thierry.
“Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport.
“I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season, while injecting some ‘Va Va Voom’ back into British football.”