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Abarth 124 Spider’s starring role in hit video

Sting and Shaggy in the Abarth 124 Spider

The Abarth 124 Spider appears alongside Sting and Shaggy in the official music video for their new track, “Gotta Get Back My Baby”.

The single, co-produced by Teflon (Wyclef Jean, Fat Joe, Ruff Ryders) and Martin Kierszenbaum (Sting, Mylène Farmer, Lady Gaga), off their album, 44/876, has spent 28 weeks in the Billboard Reggae chart.

Sting and Shaggy in the Abarth 124 Spider

The official YouTube music video, which has more than 2.6 million views, was filmed in the vein of ‘80s and ‘90s buddy cop television series and movies such as Miami Vice and Bad Boys, and was directed by Michael Garcia.

In the video, Sting and Shaggy are paired up as two Miami detectives who convince their Captain that they are “going to need the Spider” – meaning his prized Abarth 124 Spider– as part of their South Beach stake-out for “the most dangerous woman in the country”.

The Abarth brand is also supporting the video globally across its digital and social channels, including in the U.S on Instagram, Twitter, Facebook and YouTube.

“The Abarth 124 Spider is incredibly honoured to play the role of side-kick to such legendary and audacious artists as Sting and Shaggy in their latest music video,” said said Olivier Francois, Chief Marketing Officer and Head of the FIAT Brand, FCA.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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