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Audi gets animated with new concept car

Audi's animated concept car for Twentieth Century Fox's Spies in Disguise

Audi is claiming to have designed the first concept car for an animated movie with the RSQ e-tron for Twentieth Century Fox’s Spies in Disguise.

The all-electric model, created by Audi Design in co-operation with Blue Sky Studios, “combines automated driving with artificial intelligence and transformational technology”.

Driven by super spy Lance Sterling, voiced by Will Smith, the Audi RSQ e-tron will be one of the stars of the film, due to be released in cinemas in September 2019.

Audi's animated concept car for Twentieth Century Fox's Spies in Disguise

With a hologram speedometer, electric mobility and fully automated driving technology, the two-seater concept car embodies the visionary design language of the Audi brand.

In the movie, Lance needs a performance car that will complement his prowess, along with special features for secret agents.

“Audi and Fox have been great collaborators over the years and we’re thrilled to evolve our relationship, bringing Audi into the world of animation for the first time,” said said Erin Williams, Vice President, Marketing Partnerships for Twentieth Century Fox Film.

“This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepid spy, Lance Sterling, his own signature spy mobile.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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