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Bus stop stunt kicks off Dacia Buy Online

Dacia Buy Online launches with bus stop stunt

The UK’s best value car brand has launched its new Dacia Buy Online platform with a stunt in the middle of nowhere.

To mark the fact you can now buy a car literally anywhere, Dacia created a ‘pop up dealership’ inside a bus stop on the A64 between Pickering and Whitby in North Yorkshire.

It was open on Wednesday morning (November 7) for any potential car buyers with a connected device today from 9am.

Dacia also commissioned research into the nation’s car buying habits and found that more people are open to buying a car online than they would have been 10 years ago.

  • Half of Brits (48%) would buy a car online if it meant they could get good value for their money
  • Nearly half (47%) would consider buying a car online for convenience
  • Just 15% of people would have considered buying a car online 10 years ago
  • The average car shopper spends 21 hours researching a new car purchase and visits an average of three dealerships

When it comes to the variety of locations people find themselves shopping online, 64% of Brits do so while watching the TV, 33% while at work and a quarter would buy while on public transport. A sixth (16%) would even make purchases while enjoying a scenic walk in nature.

Those aged between 30 and 44 are most likely to buy a new car online as a third (30%) admit they would click and ship a car to their doorstep without even test driving. In addition, three quarters (75%) of savvy silver surfers would buy a new car online for the convenience.

All-New Dacia Duster

Car-cautious 18-29 year olds spend the most time (26 hours) researching, visiting dealerships and test-driving to find their new car – almost double that of those aged 60+ (15 hours).

The study also looked at what people value most when searching for a new car. Top of the list for the majority of Brits is reliability (60%) followed by value (58%).

Top 10 factors when buying a car:

Reliability (60%)
Value (58%)
Quality (55%)
Comfort (53%)
Trusted brand (49%)
Safety credentials (37%)
Positive car reviews (36%)
Colour of car (33%)
Family friendly (29%)
Overall aesthetic (26%)

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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