Sunday , January 20 2019
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Drivers switching off radios in favour of podcasts and playlists

Nissan Connect

New research has found that one in six motorists now prefer to listen to pre-recorded podcasts, downloaded playlists or streamed music from their phones.

Five years ago, this was the case for just one in 12 drivers, while only 11% now listen to hard formats of audio including CDs, compared to a quarter of motorists in 2015.

“In-car connectivity is one of the major transformational technologies of the automotive industry,” said Ponz Pandikuthira of Nissan Europe, which commissioned the study of 2,000 UK motorists.

“Today, largely through smartphone connectivity, we have an infinite library of content at our fingertips.

“It’s perhaps no surprise that driver preferences are shifting towards on-demand and streamed services, rather than scheduled broadcasts or offline audio formats such as CD.

“Within the next decade, the integrated systems in our vehicles will be processing huge amounts of data.

“We’ll be streaming audio, navigational and visual information, entirely through cellular transmissions, with 4G and 5G connection speeds required to manage this data demand.

“As a result, by 2030, it’s entirely feasible that the car aerial – in the form we know it today – may be another feature consigned to the automotive history books.”

The study also found 60% of drivers find driving ‘more fun’ if they are able to listen to music or other entertainment.

And even if they’re only driving a short distance, eight in 10 drivers usually listen to something in their car.

Research revealed music, comedy and sport are the top podcast topics we choose to listen to during a commute and the genre of music most likely found on our in-car playlist is ‘pop’.

Listening to audio during a car journey seems a positive way to start the day, with over one third of drivers admitting the reason they listen to audio is because it relaxes them and puts them in a good mood.

Surprisingly only 46% of respondents know how to work all of their in-car entertainment tech.

One third of drivers admitted they are glad they drive now compared to 30 years ago when car technology wasn’t as advanced.

A further 65 per cent agree that the options of in car entertainment are the ‘best they have ever been’ today.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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