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Top 10 most searched for cars 2018

Volkswagen Golf

Data for 2018 revealed by Auto Trader has revealed that the Volkswagen Golf has overtaken the BMW 3 Series as the UK’s most searched for car after eight years in the top spot.

More than 42 million searches were made for the VW Golf on the “UK’s largest marketplace for new and used cars” between January and November, compared to just under 40 million for the BMW.

Both popular cars have a great history, with the Volkswagen Golf launched in 1974 and the BMW 3 Series a year later in 1975. Both models are now on their seventh generation and appeal to a broad range of car buyers for a breadth of car buying requirements.

And with new models expected next year for both the Golf and 3 Series, the ongoing contest for Britain’s most popular car looks to get even hotter.

But the tight contest between the two German models highlights a bigger trend – the increasing dominance of German premium cars that now make up eight out of the Top 10.

Auto Trader’s most searched for cars (2018)

1 VOLKSWAGEN GOLF
2 BMW 3 SERIES
3 MERCEDES-BENZ C CLASS
4 FORD FOCUS
5 BMW 1 SERIES
6 FORD FIESTA
7 BMW 5 SERIES
8 AUDI A3
9 MERCEDES-BENZ E CLASS
10 MERCEDES-BENZ A CLASS

“The results show that premium models continue to be a popular choice as they have become more accessible for more buyers through competitive finance options for new and used cars,” said a spokesperson for Auto Trader.

“Yet despite this trend, the search results highlight how the Ford Focus and Fiesta continue to be hugely popular for mass car buyers every single year.

“With new models and more EV versions launching next year, it will be interesting to see how more choice of electric and hybrid vehicles might affect searches at a mass level, to show a significant sign that more UK car buyers might be tempted to make the move to electric.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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