Suzuki has launched a TV campaign featuring Take That’s Gary, Mark and Howard delivering a series of surprises to some of their most devoted fans as part of their 30th anniversary.
The three 30-second ads, “Suzuki Surprises”, are part of the the Japanese car brand’s three-year partnership with ITV’s Saturday evening line-up.
From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boy band travel across the UK in a Suzuki Vitara SUV surprising fans with a journey they will Never Forget – and enjoy an in-car karaoke session.
Each superfan featured in the adverts was nominated by a friend or family member and also receives VIP tickets to Take That’s upcoming Greatest Hits tour:
- Andy Williamson, an NHS manager from Enfield who has seen Take That 15 times in concert. Andy was chauffeured by the band to his football team at Vauxhall Pleasure Gardens
- Catherine Waterman, a florist / Dance Instructor from Wendover, Buckinghamshire who has even converted her mum to becoming a Take That fan. Catherine was driven to her Zumba class, which saw the boys don Lycra and sweatbands and join in the class
- Sarah O’Neil is a Primary School Teacher in Hereford, whose kids gift her Take That memorabilia every year. She was surprised by the band while rehearsing the class in a rendition of ‘Greatest Day’, and got her fondest wish to sing along with her idols
“This integrated, co-branded partnership places Suzuki at the centre of Saturday night entertainment on ITV and continues to position Suzuki as the vehicle that delivers fun for all the family,” said Suzuki’s Tammy Charnley.
“We’re delighted to be working with pop icons Take That to bring the fun of the unexpected to everyday moments – as the UK’s most popular band they are the perfect partner to demonstrate the possibilities of our range to their hugely engaged audience.”
Fans can find out more, view exclusive Take That content and have the opportunity to win tickets to the tour at cars.suzuki.co.uk