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Late night shopping – DS Automobiles-style

Sam Bird with DS E-Tense at DS Urban Store in Westfield London

Watch Formula E racing driver Sam Bird pilot the DS E-TENSE concept car and upcoming DS 7 Crossback SUV inside the Westfield London Shopping Centre.

The DS Virgin Racing ace drove the DS Automobiles duo at night during a special lock-in.

Unveiled at the 2016 Geneva Motor Show, the head-turning all-electric DS E-TENSE combines state-of-the-art technology and avant-garde design.

The stylish DS 7 Crossback is the French brand’s first SUV and goes on general sale in early 2018.


About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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