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Wiggo incognito at Skoda dealership

Sir Bradley Wiggins at Mitchell SKODA

Cycling legend Sir Bradley Wiggins swapped wheels for deals when he surprised potential buyers at a Skoda retailer in the north-west.

Hidden cameras captured the scene as the Tour de France champion and Olympic gold medallist handed over keys to unsuspecting customers taking the new Kodiaq seven-seater SUV for a test drive at Mitchell Skoda in Cheshire Oaks.

“I can’t say anyone was expecting to find me handing over their car keys or jumping in for a test drive – their reactions were priceless,” laughed Sir Bradley.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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