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Hyundai signs as Chelsea FC’s Global Automotive Partner

Hyundai Chelsea Football Club automotive partner

Hyundai Motor has announced a multi-year partnership with Premiership giant Chelsea Football Club.

The deal will see the Hyundai logo presented on the sleeve of the new Blues jersey in all domestic competitions from next season until 2022, as the Global Automotive Partner.

It’s the first time that Hyundai has ventured into the UK football market, extending its long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.

With this partnership, Hyundai will not only be visible on the jersey but also through car displays at the club, home matchday presence, including LED perimeter branding.

To launch the partnership, Hyundai is giving away four pairs of tickets to Chelsea’s first home Premier League game of the 2018/19 season at Stamford Bridge. For a chance to win, entrants simply need to retweet any @Hyundai_UK tweet that includes #ForTheFans between 11th June and 23:59 on 17th June.

“We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai,” said Andreas-Christoph Hofmann of Hyundai Motor.

“Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football.

“We will be taking the same approach with Chelsea fans as we kick off this new partnership. Along with our existing partnership with Olympique Lyonnais, this marks the start of a new pan-European sponsorship approach that will include other top clubs in Europe.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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