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Porsche celebrates 70 years with special exhibition

Porsche 70th birthday exhibition

Porsche’s anniversary year has moved up a gear with the opening ceremony of the “70 years of the Porsche sports car” exhibition in Stuttgart, Germany.

On June 8, 1948, the first vehicle to bear the Porsche name was registered. It was the iconic Porsche 356 “No 1” Roadster.

Since then, the company had produced much more than just sports cars. It’s also arguably the most successful brand in motorsport, scoring some 28,000 victories in everything from endurance racing to rallying, including a record 16 outright wins at Le Mans.

Porsche 70th birthday exhibition

The exhibition showcases the story of Porsche over seven decades and features 75 exhibits – from the original 356 to the purely electric Porsche Mission E.

“With this exhibition celebrating the anniversary of our brand, we are breaking completely new ground,” Achim Stejskal, Director of the Porsche Museum, points out. “For the first time, we have completely re-designed our entire exhibition area, which covers more than 5,600 square metres.”

As the “origin of the sports car”, the 70-year-old 356 “No. 1” Roadster will be the first thing that visitors see at the exhibition. Porsche is one of the few car manufacturers in the world to have the original first vehicle ever built by the brand in its possession.

Porsche 70th birthday exhibition

The special exhibition combines a Porsche timeline with the company’s cultural values – “pioneering spirit, passion, sportiness and family”.

It also highlights the employees, racing drivers and friends of Porsche that have made the company the force it is today.

Porsche is celebrating its anniversary with numerous activities around the world. Between July 12-15 the focus will move on to the Goodwood Festival of Speed, followed by the “Rennsport Reunion” in California (September 27–30).

The “70 years of the Porsche sports car” special exhibition is being held until January 6, 2019.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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