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Morgan celebrates with ‘110 Anniversary’ range

Morgan Plus 4 110 special

Legendary British sports car brand Morgan has launched a range of ‘110 Anniversary’ models ahead of its landmark anniversary in 2019.

Each special model will carry unique celebratory badging, signifying its importance as a 110th birthday vehicle.

The Malvern-based Morgan Motor Company, which remains privately owned by the Morgan family, was founded in 1910 by Henry Frederick Stanley Morgan – known as “HFS”.

Morgan's 110th anniversary range of cars

“It is an immense pleasure and an honour to lead the Morgan Motor Company as we approach such a significant milestone in our history,” said Steve Morris, Managing Director, Morgan Motor Company.

“We are delighted to be thriving as a privately owned, British, family owned automotive manufacturer, and in our 110th year of business are stronger than ever.

“Milestones such as a 110th anniversary offer everyone associated with the brand an opportunity for reflection, as well as an opportunity for us to offer even more to our customers.

“The ‘110 Edition’ vehicles are the beginning of our celebrations, and we look forward to making further exciting announcements throughout 2019.”

In addition to the unique badging, each ‘110 Anniversary’ car will also feature an extensive list of specially selected performance and styling options included at no extra cost.

For instance, a front valance, rear exit sports exhaust and leather bonnet strap stand out as the race inspired options for Plus 4 and Roadster.

Interior trim and detail enhancements include a leather or wood rimmed Moto-Lita steering wheel, performance seats, a mohair hood pack and any choice of Yarwood leather.

As well as the Plus 4 and Roadster, the 3 Wheeler also receives a selection of interior and exterior ‘110 Anniversary’ options including quilted leather stitching, centre split seats, storage pockets and a mohair tonneau cover.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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